For sellers
Assetmarket is for software owners who want serious acquisition interest before they spend weeks in calls.
You list the product, public data goes live, and the market starts filtering interest. Buyers need to hold a meaningful listing position before they can ask for protected data or submit an offer. If a deal closes, Assetmarket provides 90-day technical handover support to the buyer.
What sellers usually care about
- Will buyers be serious? Protected data and offers require position thresholds.
- Will I waste time on calls? Public data and market activity filter interest before due diligence (DD).
- Who sets the price? The market forms a live price before a buyer submits an offer.
- Can I protect sensitive data? Source code is not shared during DD.
- Do I have to support the buyer forever? No. After close, Assetmarket provides 90-day technical handover support to the buyer.
What you can list
You list a software product. Assetmarket is designed for products with real usage, revenue, audience, or operating history. Domain verification is required.
Accepted ownership proof:
- Domain verification.
Stripe is optional. If connected, it can add revenue verification and improve buyer confidence.
Before the listing goes live
After you submit the listing, it enters a 24 hour pending period.
During pending:
- The listing is visible in the app as pending.
- Trading is off.
- No listing position has been issued.
- You can cancel.
- You can fix copy, media, or verification details.
If you do not cancel, the listing goes live after 24 hours.
When the market opens
When a listing goes live:
- Trading opens.
- Public users can see the listing.
- The market starts forming a price.
- You receive your seller claim, which is your non-transferable payout right.
- The initial listing timer starts.
After live, the listing cannot be withdrawn because the market price changes. A live listing ends through acquisition or expiry.
You can extend the listing timer. You cannot shorten it. The initial duration is at least two months.
Exclusivity
When a listing goes live, you commit to a two month exclusivity window. The window auto-renews each cycle. You can opt out at the boundary of any cycle.
Exclusivity covers the same software you listed. You can keep operating, shipping updates, taking customers, and hiring. While exclusivity is active, the same software cannot run through a parallel sale with a different broker, marketplace, or private channel.
If a deal closes, exclusivity ends with the acquisition. If the listing expires, exclusivity ends with it.
How the market participant share affects your sale
You choose the market participant share before the listing goes live. It can be 10% to 50%. The default is 20%, which is what most sellers should pick.
A higher market participant share gives market participants a larger share of the acquisition payout and can draw more market attention. A lower market participant share keeps more of the acquisition value in your seller claim but may reduce public market interest.
Simple formula:
seller share + market participant share = 100%
Choose higher than the default only if you want to lean into market attention.
The split is locked once the listing goes live.
How buyers are filtered
Assetmarket uses commitment thresholds before buyers get deeper access.
| Buyer action | Requirement |
|---|---|
| Read public listing | Free |
| Unlock protected data | 1% listing position + signed NDA with identity verification |
| Submit an offer | 2% listing position + signed term sheet |
These thresholds are based on the current listing position size, so the exact amount required can change as other people trade.
For protected data, identity verification is built into the NDA signing flow. It helps tie the signed NDA to an identified signer before your non-public data opens.
For NDA identity verification, Assetmarket uses DocuSign ID Verification. Raw personal identity data is kept only for the active process and the 30 day dispute window, then deleted. The NDA record remains so the agreement can still be enforced.
Holding a listing position is not the same as buying the business. It is a seriousness filter before the acquisition process starts.
What buyers can see
| Data | Public | Protected data | DD |
|---|---|---|---|
| Product summary | Yes | Yes | Yes |
| Revenue summary | Yes | Yes | Yes |
| Growth trend | Directional | Detail | Detail |
| Customer count | If disclosed | Yes | Yes |
| Churn | If disclosed | Yes | Yes |
| Revenue breakdown | If disclosed | Yes | Transaction-level detail |
| Infrastructure cost | Summary | Detail | Handover context |
| Source code | No | No | No |
| Legal and contract records | No | No | Yes |
Source code transfers after closing as part of handover.
Protected data and DD access are not the same thing:
| Stage | Who can access | What it is for |
|---|---|---|
| Public listing | Anyone | Decide whether the listing is worth watching. |
| Pending listing | Anyone in the app | Preview the listing before trading starts. |
| Protected data | Users who meet the position threshold and sign the NDA | Review deeper operating data before deciding whether to submit an offer. |
| DD | A buyer on an accepted acquisition path | Confirm the business, legal, operating, and handover facts before closing. |
| Post-close | Final buyer | Receive code, accounts, and 90-day technical handover support. |
The live listing shows the exact fields, redactions, downloads, and access records for that listing. Source code stays closed until after the acquisition closes.
Protection from early low offers
Two mechanisms protect you from a buyer rushing the process before a market forms:
Discovery window
You can set a discovery window from 0 to 30 days. The recommended default is 7 days. During that period, market participants can trade and research, but buyers cannot submit an offer.
Seller standing right
Before the asset purchase agreement is signed, you can reject an offer and return the listing to live. This is an offer-level right, not a full listing withdrawal right.
What you do during DD
Due diligence (DD) lasts 7 to 14 days. You set the minimum DD period when creating the listing. The buyer chooses a duration within that range when submitting the offer.
Your main obligations are:
- Confirm business and operating facts.
- Join a small number of review calls.
- Clarify customer, infrastructure, and product context.
- Prepare for handover if the deal closes.
Assetmarket helps coordinate the diligence package and handover process.
How you get paid
If a deal closes, your seller claim pays your share of the acquisition price in USDC.
For the default outside-listing split:
- You receive 80% of the acquisition value through the seller claim.
- Market participants receive their side of the split.
- 10% of your seller payout is held back for 30 days.
- If there is no buyer claim during the holdback period, the holdback releases to you.
The buyer can file a claim against the holdback for one of these reasons:
- Misrepresented metrics during DD.
- Undisclosed liabilities at close.
- Failed handover obligations.
- Material undisclosed defects in the acquired assets.
See What happens to my money for the money flow.
After closing
After closing, Assetmarket provides 90-day technical handover support to the buyer.
That gives you a clear handoff boundary. The buyer works with an Assetmarket engineer during the period when most technical questions appear. The engineer handles questions, documents answers, triages urgent handover issues, and creates the handover runbook.
By the end of that window, the buyer has an operating path that does not depend on returning to your inbox.
You still participate in closing and handover. The point is to stop post-close technical support from becoming your default job.
If the listing expires
If the listing expires without an acquisition:
- Trading stops.
- Market participants receive their share of the remaining USDC reserve.
- Your seller claim expires without value.
- You keep the software.
Costs
Today there is no listing fee and no acquisition success fee. Assetmarket's revenue comes from the 1% trading fee.
Assetmarket covers the standard legal and closing-service package for acquisitions completed through the platform.
You should still plan for operational handover effort, separate counsel or tax advice if you choose to use it, and third-party costs outside the standard closing process.